Corine’s Keepsake Creations | Case Study

NEED:

Corine, the founder of Corine’s Keepsake Creations (CKC), saw that she had an incredible product, one that had just started to be introduced into the market of breastfeeding moms.

However, she wasn’t able to take advantage of this incredible opportunity because many of her potential clients were deterred away from a brand that only sells on Facebook… in her words, ”most people preferred a website, it looked more professional and trustworthy. I wasn’t progressing at all through social media ads alone.”

She also noticed that it was becoming difficult to organize inventory; track sales, conversion rates, and traffic; and create marketing campaigns only through social media channels.

SOLUTION:

In order to have CKC grow and scale appropriately within her social media channels, we decided to implement our Personalized Brand Package to help her (re)launch her business online.

We helped her business have a cohesive brand look, with a new logo design, icons, submarks, and other design elements for her social media channels. We also helped her brand awareness with a new eComm website in Squarespace, set up with email campaigns/automation, abandoned cart emails, sales tracking, etc. so that she can best manage her business through one platform.

And finally, we developed a marketing strategy for the next quarter that would help her reach her target audience on the appropriate social media platforms. See her recent results.

NOTABLE RESULTS:

“They exceeded expectations and my website is absolutely incredible.”

— CORINE TOTH, CEO | Corine’s Keepsake Creations

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